Digital marketing initiatives develop and evolve every year. Have a closer look at the digital marketing trends to jump on and benefit from in 2022. 

New opportunities are like bread and butter for business startups, and they need to compare their competitors to stay on top of the market. Digital marketing trends for 2022 meet the new opportunities and needs of the clients. Digital marketing has turned into a significant type of marketing. According to research, 60% of organizations look for good digital marketers for marketing services.

Top Digital Marketing Trends Of 2022

Here are the best seven digital marketing trends for 2022:

Social Media Marketing

Almost all businesses employ social media to help grow their business in today’s world. Social media marketing helps in brand awareness and average reach.

Globally around 3.96 billion humans use at least one social media platform. If your brand does not have any social media presence, then it definitely is lacking. 

Social media marketing also assists together with your search engine rankings, bringing in extra traffic. Giving your emblem a voice through social media can assist set up a higher rapport with your clients. It also helps in producing better conversion rates. A strong digital marketing plan must contain a few degrees of social media marketing.

Influencer Marketing

Influencer marketing is an integral part of some organizations’ marketing strategies. However, it’s far a completely new initiative for others.

In 2022, influencer marketing is a common marketing tactic. Above all, your business goals will force your technique to influencer marketing. Still, organizations recognize the strength of influencers who aren’t constantly hitting the masses of heaps or millions of followers.

Hitting the influencers market is the most significant digital marketing trend, and it will help grow your business by meeting more opportunities. The influencers lead to more engagement and brand awareness by influencing their fan base.

Therefore, partnering with influencers is one of the best ways to grow brand awareness. It applies to all types of businesses, even if it’s B2B or B2C.

Search Engine Optimization (SEO) 

SEO marketing is not a new trend in 2022, however, it stays one of the leading digital marketing trends as it generates long-term traffic. 

Presently, many brands need a search engine optimization expert who can play out a scope of errands. Digital marketers use their SEO abilities to meet brands’ constantly advancing requirements and needs.

Social Responsibility

Social media is an essential part of your business. That’s why every organization needs a good social media specialist to meet the digital market trends. This trend may not drive sales. However, it will develop brand awareness, customer trust, and loyalty.

Marketing skills development

The marketing field is changing, which brings consistent difficulties and new requests. To keep up and thrive in this industry, marketers need to persistently hone their capacities and keep updated on trends and further information.


Consumers uphold those brands that put resources into customized marketing. Seeing that many individuals have an inbox brimming with promotions that begin with “Hello [consumer’s name],” this type of marketing has become less viable.

You should offer a customized marketing experience to guarantee worthy commitments to grow your business. It can be done by putting resources into AI technology, and it would accumulate data from their social media, which would permit knowledge of their needs and necessities.  

Mobile Optimization

Over half of the online site traffic comes through cell phones and tablets, and that’s why mobile optimization has turned into a need for marketers.

To use this versatile crowd, marketers should contribute and investigate the scope of various strategies which makes the portable experience welcoming and smooth. Mobile web design is an effective procedure to guarantee this.


Why Are Marketing Trends Important?

Marketing trends are significant to growing your business. It allows companies to meet market competition. Trends put forward new opportunities and ideas by allowing the brands to communicate their values diversely.

How Do You Keep Up With Trends In Digital Marketing?

Below are some of the important ways that will help you keep up with digital marketing trends: 

  • Social media engagement 
  • Competitor’s analysis 
  • Hashtags
  • WebFX blogs
  • Email Newsletters
  • Search engine optimization 
  • Google Trends
  • Internal and external links within the industry 
  • Subscriptions

Digital marketing trends are constantly changing, and it cannot be easy to keep on top of everything. Progency is a leading digital marketing agency ready to help you.