When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.

Instagram marketing has become the most essential component for companies and influential brands. With the assistance of the correct arrangement, you can showcase your brand presence on Instagram and can drive more deals.

B2B Trends and tactics

Below are the B2B trends and tactics: 

Invest in channel-specific content

As personalization becomes the name of the game, you need to meet people where they’re at, then move them along the path to purchase. This is especially true when it comes to social platforms. It’s no secret that algorithms tend to bury content that leads users away from the platform, so keeping the conversation within social platforms is crucial. Most importantly, you need to tailor content for the specific platform.

Additional Branded Hashtag Trends and Challenges

Whereas the analysis shows that each B2C and B2B brand are investing hashtags at a similar rate, B2B brands appear to be improving results.

12% of B2B marketers say this strategy has resulted in the most significant ROI, compared to 7% of B2C marketers.

Higher Success with Influencer Marketing

With 61% of marketers planning to leverage influencer marketing in 2022, influencer marketing is not about to slow down any time soon. Once it involves influencer marketing, B2B firms are a lot of higher come-on investment than B2C companies. 25% of B2B marketers say it’s the marketing strategy they arrange to leverage the foremost in 2022, compared to 10% of B2C marketers.

Once asked to rank the ROI of partnering with influencers, 70% of B2-B marketers say it offers high ROI compared to only 51% of B2C marketers. Most B2C brands report average ROI from this strategy.

Marketing Trends

B2C Trends and tactics

B2C brands are investing in Instagram for customer service over B2B brands – 14% additional.

Curious why? 2 reasons

  • The primary is that it aligns with their business goals.
  • The second reason is that this strategy is paying off.

Below are some of the important B2C trends and tactics: 

Consistent Brand Voice

42% arrange to leverage this for the first time in 2022. However, those that use it say it’s the second-highest activity marketing investment behind making content that encourages engagement.

In addition, 16% of B2C marketers say it’s the marketing strategy they’ll invest the foremost in compared to solely 9% of B2B brands. Though B2B and B2C brands essentially cross in their prime goals, their platform use differs significantly.

Audio content marketing 

Audio content marketing is one of the more effective Instagram marketing trends Granted, at the moment, video happens to be the leading strategy in the context of content marketing. Yet, in the recent past, audio content has rapidly made great in-roads in B2C marketing. 

Use of Shopping Tools

In 2022, 34% of B2C brands are targeted to advertise their products and services, compared to 22% of B2B brands. Knowing this data, it is sensible that Instagram’s shopping tools are more well-liked among B2C brands.

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