The real estate industry is considered to be a multi-billion dollar industry. Pakistan’s real estate industry has immensely flourished in the last decade and as a result, many real estate businesses have emerged all over Pakistan, especially in Islamabad.
Just as businesses from every other industry have improvised their working and marketing strategies during the COVID – 19 pandemic by switching to remote working and digital marketing, similarly, real estate agencies in Pakistan have also started to make the most of digital platforms by developing and executing digital marketing strategies.
Here in this article, we have shared a few marketing tactics for the growth of real estate agents in Pakistan.
Marketing Tactics For The Growth of A Real Estate Agent
Gone are the days when investors or property buyers used to call a real estate agent. With technological advancements and easy access to social media, people prefer getting all the information on their smartphones. Therefore, for a real estate agent, it has now become a need to have a proper digital marketing strategy in order to get increased sales and create brand awareness amongst the masses.
Without any further ado, let’s discuss a few strategies that you can embrace and can use to grow your real estate business.
Identify Your Target Market
The first thing that you as a real estate agent should do before developing your real estate marketing strategy is to identify your target audience. Once you have identified your target audience then planning and strategizing becomes easy.
As we all know, Content is king! Hence, it’s important that you develop an exquisite content marketing strategy and social calendar. The idea here is to create engagement and brand awareness amongst your targeted audience. Share valuable content with your audience.
For example, if you post 3 posts per day, then make sure those posts share valuable information about your projects, services and the latest updates and trends of the real estate industry of Pakistan.
Optimized Social Media Accounts
As a real estate agent, you must already have your business accounts on social platforms such as Facebook, Instagram, etc. Well, having a social media account is not enough, as staying consistent is the key to success.
Different social media platforms attract different sorts of audiences and lead therefore, you can design and develop your content and strategy in accordance with that.
You can create videos of developmental updates and progress reports of your projects for social media platforms.
For example, Gold Avenue Islamabad is Pakistan’s first purpose-built mall. Being designed as Pakistan’s first gold Souk, this project has attracted the investor community of Pakistan as Gold Avenue Islamabad is located at a prime location in Bahria Paradise Islamabad. All this information along with developmental details about the under-developing project you can share in an engaging video or infographics.
Sharing videos and infographics on your social media accounts can help you in maintaining optimized social media accounts. Apart from this, you can also share your success stories.
Set A Marketing Budget
Another important factor to successfully marketing your brand is by setting up a marketing budget and sticking to it.
You can spend all your financial resources and still not be getting the desired outcomes. Therefore, it is best that you plan your marketing strategy along with your marketing budget to get the best-desired outcomes.
Referrals & Word Of Mouth
In the real estate industry, referrals and word of mouth are the most valued. The majority of the real estate agents that have a successful conversion rate are due to referrals and word of mouth. This is because people prefer those real estate agents who are referred to them by their family, friends or colleagues due to trust and loyalty. Hence, as a real estate agent, it is important for you to establish good and reliable relations with your clients.
The world today is as fast-paced as never before, therefore, quick response to client queries is what guarantees you success. With a quick response, you will also develop a reputation and credibility amongst your clients and prospective clients.
Building a real estate business is not an easy thing and has its own fair share of ups and downs, but with hard work and determination, you can convert your real estate business into the next big real estate brand of Pakistan.
Success can not be accomplished only with hard work and dedication rather it also requires planning. Hence, plan and strategize all your goals, budgets and follow them
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